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Case Study - Aspen Skiing Company PDF Print E-mail


Maroon Bells, Aspen, Colorado

Client: Aspen Skiing Company


The Aspen Skiing Company owns the operations of Aspen Mountain, Aspen Highlands, Snowmass and Buttermilk Mountain.


Martina was appointed to be in charge of the marketing and sales of Aspen Skiing Company for Latin America and the Caribbean. She managed the relations with tour operators, airlines and resort guests. Martina initiated a loyalty scheme to retain customers, organised on-site events to obtain free media coverage and media sponsors to promote them, and arranged lunches for press, airlines and tour operators in different cities worldwide. She also travelled internationally to tourism shows and fairs, and trained tour operators from Latin America and the Caribbean. She also co-ordinated the Aspen International Alliance, a group of hotel and condominium owners seeking international business.

Result of the campaign of Aspen Skiing Company
As a result of these initiatives sales were increased by 35% in the two key markets of Brazil and Mexico.

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